Why are AdSense revenues falling?
Google AdSense has been a cash cow for many publishers since 2003. But one viewer asks "" Why did my AdSense revenue drop in half starting November 18, 2007? And what can I do about it?"
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March 12, 2008 06:12 PM
Thanks for this information. This was the first time I hear a crystal clear explanation to this question. Excellent video information.
Cheers,
Ulla
March 12, 2008 08:21 PM
Thanks Joel, the slighest difference can make such a difference
Here's to you
Brian Moore
http://www.career-management-toolkit.com
March 13, 2008 08:31 AM
How interesting. I hadn't thought of that. Thank you Joel.
Lyn
www.great-interior-design.com
March 13, 2008 08:31 AM
very good explanation but also a standard on the pay per click industry already
March 13, 2008 08:35 AM
the last pubhliser stand
March 13, 2008 08:56 AM
Joel,
Do you own any other shirts?
Adam
March 13, 2008 09:00 AM
Makes sense. Google is always making interesting, incremental subtle changes. Always appreciate the information you provide.
Mark
Gourmet Coffee Zone - Daily Blog
March 13, 2008 09:03 AM
Great info. I've actually been watching my AdSense revenue go up recently. I cleaned up my layout and I've been focused on generating great content. I'm glad to see the day of the generator site behind us (mostly).
March 13, 2008 09:12 AM
I have seen some really off the wall explanations of why people believe their Google earnings have dropped. Yours actually makes sense. Thanks, always enjoy watching your videos!
March 13, 2008 09:15 AM
Joel, your info is spot-on as usual and certainly makes a lot of sense. Certainly the best explanation that I have heard for this phenomena. Thanks for the valuable tips
March 13, 2008 09:25 AM
Hi Joel,
You know I was making a ton of bank with Adsense prior to Nov 2007 using arbitrage and except for dealing with QS this is one thing I never noticed until you pointed it out! Very cool and thanks for the info....
-Brian
http://www.search-engine-weapons.com
March 13, 2008 09:25 AM
2 Things. First, wauu. I hadn't seen any of your videos lately. How you look much younger with your new look! I didn't recognized you; I thought a new employee had made the video.
Second, you're absolutely right. I saw my income drop from January to February and could not explain. No doubt you have the feeling on these things.
March 13, 2008 09:31 AM
Thats very helpful. Thanks.
March 13, 2008 09:34 AM
Hi Joel,
Content is the king!
Nice information.Thanks for sharing.
best wishes,
kannan
http://www.growing-self.blogspot.com
March 13, 2008 09:39 AM
The video is not available at you tube now. Can you please check. Is there any other place where you have put the video on.
Thanks for the support.
Regards,
Ramaswami
March 13, 2008 09:41 AM
Joel,
Your Vlog is nothing short of Great. I look forward to watching every morning and find I'm disappointed when there is not one. They are Just the right length to educate me without me getting figgity.
You are one of my Hero's.
Thanks
Ralph Circelli
Monetized Clicks LLC.
March 13, 2008 09:54 AM
Thanks Joel, This video is great and by the way I am also reading your book The Adsense Code and after implementing some of your techniques my adsense earnings have started to increase.
March 13, 2008 09:56 AM
Thanks a bunch for such clear explanation Joel. Much appreciated.
Ken
Empowering Youth
March 13, 2008 09:57 AM
Very informative! thanks
March 13, 2008 10:33 AM
great tips.
so in time for me.
March 13, 2008 11:13 AM
Hi Joel, I always like your the way you put forward theories on adsense. I especially like the precision of it. For example, I heard so much the change in Adsense policy on clickable area but this is the first time I get to learn that 18 November was the implementation date.
Looking forward for some more great videos to clear my doubts....
Ben Tan
My Hobby Farm
March 13, 2008 11:29 AM
Hi Joel,
Interesting explanantion. I, like Mark (see above), have also seen my Adsense revenue rise since the beginning of the year.
This, I'm sure, is down to adding quality content regularly to my sites as you suggest.
Thanks for the great advice.
Chris
March 13, 2008 11:47 AM
Hi Joel Thanks so much for this very useful information. I will see if I can put your video in one of my post because a lot of my friends has been asking about this..
March 13, 2008 12:07 PM
Thanks, Joel - especially emphasizing the content.
Makes sense.
Christine
Her-Motorcycle.com
March 13, 2008 12:10 PM
The exact same thing happened to me! I went from 600$ to $200 a month!
I wished i never changed that code :/
March 13, 2008 12:45 PM
I was also worry about my income would be going down on this change but out of nothing, it finaly doubled in January.
March 13, 2008 12:58 PM
Joel, thanks for the information! I appreciate the information you provide in your videos.
March 13, 2008 02:09 PM
Thanks Joel,
I'd noticed a big drop in my adsense revenue From November. Interestingly enough it's picked back up so far this month. Perhaps it's a seasonal thing too.
Steve
March 13, 2008 04:15 PM
In this video response you made reference to 'new contextual networks which we don't even know about yet'. What do you mean by this comment? Please explain.
Regards
Georgia from Oz
March 13, 2008 04:24 PM
Very helpful videos. You really help us understand how to go about using adsense to make money. I believe we shouldn't throw away Adsense from our site.
Its potential is huge to let it go. We just need to understand the concept of Adsense to make good use of it.
Thanks again Joel.
Red
Best Paying Affiliate Program
March 13, 2008 04:28 PM
Hey Joel,
I can't completely agree with this answer. I do agree that unintended clicks should have been reduced due to this change they made, but in my data I have not seen that play out to a significant margin. I could see a 10% or so drop from this, but this question is about a 50% drop in revenue.
If I had to guess, I'd say that there was a site quality issue that altered what Google showed, or a site design issue that altered the way users clicked (or were led to click) on the AdSense ads.
Looking at the six months prior to November and data to date since then, I've seen a slight drop in CTR, but the eCPM is within a penny!
March 13, 2008 05:06 PM
It's certainly a plausible explanation for some variance in earnings, but if your earnings were cut in half and your AdSense CTR wasn't halved as well, then the reduced "hotspot area" isn't the single cause of reduced earnings.
Google is constantly changing its algorithms for things like Smart Pricing, so you need to look for sharp changes in other metrics too, such as Earnings per Click.
March 13, 2008 07:53 PM
Thanks for the information. Great advice as usual. I was glad to finally hear an explanation on the drop in adsense revenue.
March 13, 2008 09:57 PM
You are good people to have around joel. Thanks for the info. www.myblogpal.org
March 14, 2008 03:46 AM
Thanks
March 14, 2008 03:54 AM
Hi Joel,
I am an urdent follower of your updates. I recently started blogging activity and after just one month, Today I received my adsense check for $200. All thanks to you for creating difference in our lives.
Regards
Amit
http://howtomanagehumanresources.blogspot.com
March 14, 2008 06:31 AM
I agree that something else besides the clickable area is in play, and I suspect that this is happens to be associated with the relevancy of the ads.
I didn't see a drop in AdSense revenue since November, 2007. However, for the past several weeks, I have been seeing an almost daily doubling of what I used to get, then a drop to nothing the next day, then a doubling the following day, repeat...
Of course, I have only one site and a small sample size. I was wondering what happened with Google recently. This explanation doesn't fit my observations.
Here is the site:
http://www.classroomtoolkit.com
Thanks for the post.
March 14, 2008 10:13 AM
Thank you so much :)
It really help to understand better how Adsense is working :)
March 14, 2008 09:37 PM
Hi Jeol,
Apart from adsense incomes dripping down, I have another querry. Since few days, I am witnessing an increase in my clicks but the pay per click is not that impressive.
What can you suggest in this scenario?
Should I block some ads, if yes, but then which ads??
Regards
Amit
http://howtomanagehumanresources.blogspot.com/
March 15, 2008 10:19 AM
Makes sense Joel!
Very well said!
Cheers!
March 17, 2008 09:48 AM
Joel,
There is a bid divide within some of the forums regarding Google' new TOS.
Should our sites have a TOS, Privacy Policy or etc pages?
You don't use them on some of your notable sites.
Thanks
Buddy
March 19, 2008 02:51 AM
Joel
You gave better explanation as usual, thanks for the info.
cheers
March 21, 2008 09:18 AM
Joel
We are having a controversy on the AdSense. November was bad but this slow down after the last week in February 2008 has been bad. Ever worse than 11/07 . Everyone is noticing it. Just after we agreed to the new TOS. Everyone is guessing at the Privacy policy. No Privacy Policy and No Clicks.
Bob
April 9, 2008 02:10 AM
nice site i will come back after 2days.